Lead-generating video for trades.
Built for Hawke’s Bay trades who want a steady pipeline of booked jobs — not just views. One shoot. The system runs the rest.
Built for HB trades. Booked jobs, not vanity metrics.
Most trades video doesn’t book jobs.
You’ve probably tried it. A videographer shoots a reel. You boost the post. A few hundred views, a couple of likes — and your phone stays quiet.
- Pay a videographer for a one-off shoot
- Post the reel. Maybe boost it. Hope.
- No tracking. No follow-up. Lead lands in DMs at best.
- Two months later, you’re back where you started.
- One shoot day. Multiple cuts, captioned for trades buyers.
- Published across your platforms automatically.
- Top performers turn into paid ads. Lead capture wired in.
- Booked jobs land in your calendar. You see exactly what worked.
What’s actually in the package.
Five things working for you every day, from a single shoot day a month.
- ShootShoot
1 shoot day per month, on your job sites
I show up, set up, shoot. You keep working. We get the footage we need without losing your team a day.
- Edit & cutEdit & cut
30+ pieces of content from one day
AI cuts the shoot into reels, posts, stills, and ads. Captions written for trades buyers — not Instagram influencers.
- DistributeDistribute
Auto-published across your platforms
Instagram, Facebook, LinkedIn, TikTok — whichever ones actually move the needle for your market. The system handles the schedule.
- PromotePromote
Winners turn into paid ads
Posts that get traction get real budget — proper campaigns targeting your ideal customer. No flat boosting.
- CaptureCapture
Lead capture wired in
Ad click → conversion page → lead in your CRM → email follow-up → booked call. The whole chain is connected, not a series of handoffs you have to chase.
Want to see how this fits across tiers? Compare all three packages →
The numbers behind the system
Trades buyers research before they ring. Video is what they look at. The system gets it in front of them — then captures the lead.
of trades buyers check the website before calling
BrightLocal Local Consumer Review Survey
more inbound leads from video vs. static posts (B2B services)
Wyzowl State of Video Marketing 2024
from kickoff to first booked job — typical client timeline
Internal benchmark, growth engine clients
“[Real client testimonial goes here once first HB trades client is six months in. Aim for: specific number + named outcome + mention of how the system removed the marketing workload.]”
How a shoot becomes booked jobs
One day on site. The system runs everything else.
We plan the shoot
30-minute call to map out what we’re shooting and why. The angle, the message, the audience for each cut.
Shoot day
I show up with the kit. We get everything in one day. You keep working — I’ll grab you when I need you.
AI cuts and publishes
The footage becomes 30+ pieces of content. Captions written for trades buyers. Auto-published on a steady cadence.
Winners get ad budget
Posts that get traction get paid promotion. Leads land on a conversion page, get nurtured, and book themselves into your calendar.
Questions trades operators ask
A videographer shoots and hands you the footage. From there, you’re on your own — posting, captioning, boosting, chasing leads. The system runs the entire chain: shoot → cuts → captions → publishing → ads → lead capture → nurture → booked job. You get a video service AND a marketing system in one.
Most clients see real lead activity within 30 days and a steady booking flow within 90. Month 3 is meaningfully better than month 1 — the system learns what your audience responds to and keeps optimizing.
Use them. The system layers on top of any video source. Send me the raw footage and I’ll run it through the rest of the pipeline (cuts, captions, publishing, ads, lead capture). Different tier, different price — let’s talk.
No. Plenty of trades clients run the system without ever appearing in a video — we shoot the work, the team, the finished jobs. Being on camera helps if you’re comfortable, but it’s not required.
One full shoot day a month. A 30-minute strategy call before each shoot. A 30-minute review call once a month to look at what’s working. That’s it — the system handles the rest.
Video sits inside the Growth Engine package — $5,000 +GST per month. Includes the shoot, the AI cuts, multi-platform publishing, ads management, lead capture, nurture sequences, and booking automation. 3-month minimum because the system needs time to learn your audience.
Ready for booked jobs, not just views?
Run the free Growth Plan. Two minutes. You’ll see exactly what the system would do for your business and what it would be worth.
P.S. — It’s free. Takes two minutes. The report tells you whether this is worth a call, and you can use it either way.